CMA Market and Business Solutions
CMA works with private, public sector and not-for-profit clients to help them achieve their objectives in the hospitality, catering, restaurant, leisure and tourism sectors. Our success comes from an ability to interpret market information and to translate market needs into profitable business services, using practical operating experience to ensure real world solutions.
Each business opportunity is different and requires its own unique response. Successful projects result from the application of fresh and innovative thinking anchored by practical knowledge and a deep understanding of the market. This blend of the possible and the practical will provide your project with its competitive edge.
Area & Customer Profiling
Market Planning Want to know how many people live within the catchment area of your business? Want to know more about the people within your catchment area and whether the market is large enough to sustain your business? Want to know about customers/members on your database? Want to target your marketing message at specific people in your market area?
CMA’s profiling system will work with you to do all of the above and more. Not only do we work directly with clients we help other consultants to understand their clients’ market areas too.
New Business Development
Market feasibility studies include a full review of the market opportunity for a new business and its revenue potential and then to test the outcome against operating and development costs to create a robust business case that you can use to raise finance or simply test the business case for development. CMA is experienced at reviewing market opportunities for hotels, restaurants, H&F Clubs, retail units and conference/ meeting venues.
Successful businesses have been developed for private operators and plc's - we have worked with several small companies to see their businesses grow into national brands.
Catering Reviews
Catering is an important part of many different businesses. Many attractions rely on catering to either generate an important profit stream or at the very least not to add to costs. Yet for many catering is a business beyond their comfort zone.
CMA can either advise on the creation of new catering services or review existing operations to ensure that you maximise whatever opportunity is available. If you need to review the performance of existing caterers or seek assistance in appointing new operators on the most beneficial terms for you, then we can assist.